Your Competition as a Marketing Tool In most industries, it’s no secret to your clients that they have options when choosing service providers. Don’t view that fact as a negative — because you have the opportunity to pinpoint the weaknesses that your competitors display and the ability to make them your strengths! It’s in your power to allow...
Change While change in any industry is inevitable, each change brings an opportunity to grow. Here at Melrose, I am proud that each and every one of us worked together during our various periods of change and that we’ve grown over the past year. Because of that growth, we are a stronger team today than we ever...
The Power of Communication It’s no secret that a willingness to openly communicate is one of the most important qualities a leader can possess! I’ve talked about the importance of clear communication with your clients, but one of the most critical factors for your success as a leader can be how you communicate with your team as well. Without...
Clear Communication The more you’re able to talk with customers and understand their experiences, the easier it is to determine what you should be doing or could be doing more effectively. Feedback from your client base can be one of the greatest tools to bettering your business! Successful businesses focus on honest, open communication with their customers. Here...
Listen Actively Do you remember the last time you talked and listened to someone around you, completely free of distractions? In the past, I’ve written about the importance of making an effort to listen thoughtfully. You can apply this lesson to many facets of your life, whether professional or personal. As important as your management skills are...
Prioritize Your Goals to Reach New Heights Time management is clearly an important skill for any busy entrepreneur to master. When you are the primary point person responsible for the success of your business, you wear many hats and there is pressure to wear them well. But take a step back and remember: you can only do...
The Power of Delegation It takes a competent leader to recognize the strengths in their team and to assign tasks as necessary to the best person for the job. Take advantage of the strengths that your team members have to offer! While it may be tempting to think that you can take care of all things for...
Being an Entrepreneurial Problem Solver At the heart of entrepreneurship is the drive to problem solve. As an entrepreneur, you’ve no doubt created something, but does your product or service offer solutions to a real world problem? If you’ve found success, you probably answered “yes” to that question!
On Being a Lifelong Learner Even if you have a degree and a job in your field — and even if you’ve landed your dream job — there is no reason to stop learning. Take advantage of online seminars, free classes, and panel discussions in your industry to expand your knowledge and keep abreast of the latest trends and...
Public Speaking in HOAs If you are faced with a public speaking engagement, like an HOA meeting, that you feel less than confident about, one of the best favors you can do for yourself is to prepare! When you come into a meeting prepared and informed to cover the meeting agenda and the topics you’ll be discussing, you’ll be inherently more confident....